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It’s no secret that taking on a startup project can be extremely difficult and risky. In fact, the majority of startups result in failure.
It is because of this startups need to pull out all the stops in order to turn a profit or even just stay in business.
This usually means seeking different forms of investment or turning to unconventional marketing strategies.
Thankfully, there are a few marketing strategies that haven’t been fully explored that startups could be able to tap into in order to ensure their success and survival.
What exactly are these strategies, and will they truly be able to make a difference when it comes to success?
Here are some untapped marketing strategies for startups.
Email Marketing
Although commonly used by large companies, email marketing has fallen by the wayside when it comes to startup companies.
Emails cost virtually nothing in order to send, but yet can still generate massive amounts of leads.
Sending emails can be a great way to personally connect with consumers and entice them to give your startup a chance.
If done correctly, email marketing can provide a huge boon to profits, with little to no costs at all.
Trade Show Marketing
Trade show marketing can be an extremely effective way to reach customers, as long as you manage its cost effectively.
Trade shows allow you to get up close and personal with your industry’s consumers, giving you a chance to make personalized pitches.
In addition, your booth and presentations can be a perfect way to introduce new products or just your startup in general.
If you’re looking for help with your trade show presentations, then try looking into some trade show companies to help you out.
However, when engaging in trade show marketing be wary of its costs.
The combination of the trade show fee, airfare, and hotel prices could eat up a startups’ budget if you’re not careful.
Blogging
One of the more recent forms of marketing is creating your business’s own blog.
Blogging can be a great way to introduce readers to your industry or product. It can be a very effective and subtle way of convincing people to give your startup a chance.
In addition, if your blog becomes popular and frequently read, then it could attract lots of web traffic to your website.
This increased traffic flow could help you increase sales and generate new leads that you couldn’t before.
Local Sponsorship
Sponsoring local events can be a great way to get your name out there and establish a brand identity with the local community.
Sponsoring your local little league team or 5k race isn’t that expensive, but can earn you some serious respect with your local community.
The combination of advertising and respect from your community can show the world that your startup is dedicated and here to stay.
Not only can you reach new consumers, but you can also gain the support of your local community, something that can be very important if your startup ever falls on hard times.
