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Do you want to have an iconic, killer logo? If not, this post will teach you how to create a business logo online with our 5 smart tips below.
A logo represents your company and makes it recognizable.
How to avoid fatal mistakes when creating the most important visual element of your brand?
The most natural thing to do is to delegate this task to a professional designer who knows their craft.
However, this doesn’t mean that you can sit back and relax. As a customer, you must supervise the whole process and make adjustments along the way.
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Here are 5 major tips that will help you craft a stellar logo for your business.
1. Simple design.
Minimalist design is the secret behind any successful emblem. Think about any 3 globally recognized logos.
We bet each of them has a simple, concise design!
You have just a few seconds to convince your potential clients that your business is worthy of their attention.
So be sure to use this valuable time to make a loud visual statement.
Simple logo designs are good at attracting and retaining attention.
Check out the different Types of logos there are.
2. Font
A font is another important component in your design. Choose a font that matches your icon, creating a visually balanced combination.
Plus, your font must remain legible when scaled up or down. Don’t forget to adjust the spacing between characters.
Nowadays, a generic typeface won’t impress anyone.
Designers gravitate towards custom fonts that are both memorable and creative.
A custom font is like a magnet that catches the eye of your audience and makes them want to explore what you have to offer.
Don’t be afraid to use colors, fonts and patterns to emphasize individual elements of your emblem.
It’s a straightforward way to come up with an out-of-the-box design. The main thing is not to go overboard and know when to stop.
3. Scalability
Along with being visually appealing, your logo must be versatile as well.
This means it must scale well across different surfaces, such as letterheads, business cards, corporate uniform, website, etc.
Regardless of the size, your emblem must remain easy-to-read.
Say “no” to small elements, intricate patterns, tangled swirls, and the like. When scaled up, they’ll look like a blurry dirty stain on your logo.
4. Brand personality
A logo is the voice of your company.
It must convey the essence and core values of your business.
Brand identity is all about using graphic elements to highlight the unique personality of your company.
By taking a quick look at your design, your audience must be able to tell what industry you’re involved in.
When it comes to logos, guessing is no good.
5. Customers
Design your corporate logo with a specific customer in mind. Who might get interested in your product or service? Define your customer persona by answering the following questions:
● Who is your customer?
● What do they do professionally?
● How old are they?
● What do they do in their free time?
● etc.
Why do you need that? The thing is, different audiences respond to different logos.
If you’re designing office clothes, you don’t want to put swirls and rainbows on your logo.
Chances are your target audience won’t appreciate your creative effort.
If you’re producing household appliances, your emblem must convey reliability and endurance.
A luxury watches brand should emphasize their customers’ VIP status.
As for baby food, stick with the idea of care and eco-friendliness.
Armed with these 5 guidelines, you can now take action and create your own emblem with the Logaster logo maker.
You can change the font and colors or rearrange individual elements.
Once you’ve finished editing, save your new emblem.
As you can see, creating a good logo is nothing to be scared of.
Just remember the 5 golden rules and you’ll be fine!
This was a guest post, please contact me here if you’d like to submit a guest post yourself.
