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Are you a beginner who’s about to embark on this blogging journey and don’t know what to blog about to make money online? I’ve been in your shoes and even those that have blogged before and failed may be at the same point as you are now.
With the steps I will show you, it won’t be hard to understand how to find a good topic to blog about on your website.
Each blog should be about a particular topic not something broad like “I’ll just blog about whatever is on my mind that day”. No, you should be blogging about a certain niche.
WHAT IS A NICHE?
First, you should understand right off the bat what a niche is. When trying to find a topic to blog about, you are basically finding a topic for a specific audience, your niche.
It’s a group of people that has specific needs and will pay good money for solutions to satisfy their need.
So when thinking about what to write about for your blog, you need to be writing to a specific group of people, not writing to everybody.
- Analyse your work experience
- Analyse your hobbies, passions and interests
- Analyse your life experience and where you want to be
- Determine your audience needs and pains
- Find products that you can recommend
The first 3 steps is to make your lists of potential niches. Step 4 is to determine what your audience needs and pains are for each of the potential niches on your list. Step 5 is to determine which niche has the most products to recommend to your audience.
After I’ve explained the 5 steps, you will find your best, most profitable niche to blog about and make money from it!
I’ll also conclude where you can get started for free!
#1) ANALYSE YOUR WORK EXPERIENCE
If you’re one like me who started this blog in my 40’s, then you would have had a few jobs that you’ve worked at. Maybe all in the same area or you could have tried different things.
Use your work experience to your advantage! The longer you have worked somewhere, the more knowledge you have of that one area. You may be considered as an expert to some already and this is a great asset to you if this is you.
Whether you’re an accountant, a teacher, a police officer, a pilot, or musician, you all know something about your career. You can take that knowledge and see if there’s a particular niche you can find.
For example, a pilot – it doesn’t mean you will have to blog about flying a plane, far from it and not a lot of people can relate to you if you did.
But how about knowing how to travel and pack lightly? Where’s the best place to find the cheapest air tickets? Which hotels are best in which city? What’s the best suitcase works for you?
There’s a big group of people that travel by air and if you can offer tips on how to travel and pack for trips, this could be a great blog for you. You don’t even need to be a pilot, you could someone who works in the travel industry.
If you are younger and going to college, you still have a great variety of things you can blog about as a student. Student life has many aspects to it like how to set up a cool, dorm room, or what kind of furniture or things you’ll need when you move into a dorm.
Note down some potential niches from your work life.
#2) ANALYSE YOUR HOBBIES, PASSIONS AND INTERESTS
This is an area that can lead to an easy blogging life for you. As in the previous, you may not like your job or your student life, so you may have other interests instead.
One of the best ways to blog is about something your really love and passionate about.
The topics in here could include, but definitely not limited to, sports (baseball, football, basketball, tennis, or golf), fishing, piano playing, pool shark tricks, food, fashion, makeup, robotics, drones, and so much more.
When you think about a topic like food or fashion, this can be very broad, try to narrow that down a bit more.
For example, for food, I would go with either:
- a cuisine style (Mexican, Chinese, or Italian, etc)
- vegetarian, vegan or gluten free
- juicing for people over 50 years of age
The examples above are more like niches, rather than just food.
Use your passion and your love and make a list of things you’re interested in. Go with topics that you know you will love for a long time as you will be working on your blog for years to come.
Even if you don’t know enough about a topic, if you love it enough and will be excited researching about it, then put it on your list of potential niches.
#3) ANALYSE YOUR LIFE EXPERIENCE AND WHERE YOU WANT TO BE
Everyone loves a good story, your life experience is that story! People naturally like to connect with others with similar stories or experiences.
So, if you’re a dad, you can blog about what it was like for you to be a partner, a husband, a dad.
Or, all the products you tested out that you liked or didn’t like for your baby and why. Give other dads-to-be what they can look forward to – the night feedings, the constant waking through the night, how you conquered those first few years of your baby’s life.
You can also blog about where you want to be! You can build an audience who will go through the journey with you.
Maybe you want to lose 100 lbs, start blogging about that journey, whether you conquer that goal or not, you’ll have a rally of people right behind you and routing for you.
You’ll be able to tell people what you’re going to try, what vitamins to take, and even ask your audience for help.
The journey is the fun part you see, it’s not about reaching your goal of losing 100 lbs. You’re going to have others trying to lose weight along side you and that kind of connection and bond with your audience is priceless!
#4) DETERMINE YOUR AUDIENCE NEEDS AND PAINS
Once you have listed out your potential niches based on #1, #2, or #3, then I want you to think about the needs and pains of those topics.
List out what problems you’ve had and how you overcame them. Each potential niche will have needs and pains that your audience will want to get solved. The more you can identify the better because then you’ll have more products to recommend.
It could be determining which car seat to buy for your baby as a dad, safety will always be number one factor for parents. You can think about other safety issues that parents face.
For tennis, how to make that smashing serve to get aces? What to do when the sun is in your eye when you’re trying to serve?
Identify as many as you can for each topic on your list.
#5) FIND PRODUCTS THAT YOU CAN RECOMMEND
Step 5 is about finding products that you can recommend to your target audience. For each potential niche, search on Amazon, Target, Walmart, Google Shopping, or Yahoo! Shopping to see what products can be a recommendation for the needs and pains that you listed in Step 4.
Did you notice I’ve been using the word recommend instead of sell? You never want to sell when you’re blogging because you can get more conversions when you are recommending.
If they are products that you’ve used, even better because your experience will be the “selling” points, your audience will be more convincing if it’s something you’ve used.
Even if you haven’t owned the product you can research about and recommend it based on your research, and say so in your blog post. This is still okay because you’ve just cut the research time for your audience!
Of course, the more products you can find the better for your niche and the better you can narrow down to the one niche you want to blog about!
HOW ABOUT THE “MAKE MONEY ONLINE” PART?
The products you recommend to your audience are affiliate products – products that are owned by companies who want you to promote their products for them.
When you find affiliate products you want to promote, you’ll get an affiliate link to the product that you add to your blog. When your audience reads your blog posts, sees your product recommendation and clicks on the link, the link will take them to the company’s product page.
If they buy, YOU make money online! You will earn a small or big commission, depending on the company/network you’re promoting for, when someone buys through your affiliate link. This whole process is called affiliate marketing.
Affiliate programs are always free to join. If they are not, then it’s probably not a good program to join! Beware of this!
I hope now you are seeing how this all comes together and how you can make money online by blogging about what you love.
WHERE CAN YOU GET STARTED?
Where I learned to blog and build this website you’re on is at Wealthy Affiliate – your one stop shop for all your affiliate marketing training and website building needs!
I blogged years ago and couldn’t find success because I was building my website all by myself and didn’t do it right.
Now when I started this site, I found Wealthy Affiliate and it has changed my blogging life!
Here are just a few benefits of Wealthy Affiliate:
- Learn how to find a niche (Where do you think my knowledge was from?!)
- See how you can set up your website in 30 seconds!
- Learn how to build the foundation of your blog
- Learn how to write traffic generating content
- Learn how to monetize your blog to make money
- Start for FREE
- 2 Free websites to start with
- So many Classrooms to learn from
- Live Chat if you need help
- Awesome community – you’ll never feel you’re alone on your journey!
There is so much more about Wealthy Affiliate that I love but you’ll have to read about them HERE because there are just too many benefits to go into on this post.
I hope you will get your online business in affiliate marketing started immediately because this business takes time, like all businesses – off or online. The earlier you start, the earlier you’ll start making money online!
The greatest thing about an affiliate marketing business is that you will be generating passive income… meaning a blog post can make you money over and over and over again. So can you imagine if you had a 100 of these blog posts? Or 500?
If you have any questions regarding this post or anything else, please leave a comment below and I will answer you no later than 48 hours!
Hope to see you on the inside of Wealthy Affiliate!
Let’s make money online!